Regional Communications Manager

Are you a strategic communications professional with a passion for retail, fashion and lifestyle? Do you know how to build brand visibility, strengthen reputations and create stories that make an impact? McArthurGlen is looking for an experienced Regional Communications Manager to take the communications strategy for Designer Outlet Roermond and Designer Outlet Roosendaal to the next level. In this international role, you’ll lead corporate and consumer communications across the Netherlands, Germany and Belgium. You’ll shape PR strategies, manage external agencies and advise senior stakeholders. At the same time, you’re not afraid to roll up your sleeves and turn commercial opportunities into compelling campaigns, valuable media coverage and engaging stories. A dynamic position where strategy, creativity and commercial thinking come together.

Shape the Communications Strategy

You’ll develop and execute the annual communications and PR strategies for Designer Outlet Roermond and Designer Outlet Roosendaal. You’ll tailor your approach to different audiences, markets and commercial objectives, translating business developments, new store openings, partnerships and campaigns into impactful communications that strengthen brand visibility and reputation.

Lead International PR & Stakeholder Relations

You’ll provide strategic direction to three external PR agencies across the Netherlands, Germany and Belgium. From setting objectives and managing budgets to monitoring performance, you’ll ensure every initiative delivers results. You’ll also build strong relationships with media, influencers, brands and key stakeholders. As a trusted advisor to senior management, you’ll provide strategic guidance on communications opportunities, reputation management and commercial developments.

Create stories that make an impact

You’ll stay ahead of trends in retail, fashion, lifestyle and consumer behaviour, turning insights into relevant PR opportunities. You’ll develop compelling communications around campaigns, events and partnerships, driving meaningful media coverage and engagement. You’ll also take the lead on sensitive communications and reputation-related matters, while continuously measuring performance and optimising results.

you get

Significant responsibility and the opportunity to shape communications and PR strategies.

An international communications role at a leading name in designer outlet shopping.

A dynamic working environment where retail, fashion, lifestyle and marketing come together.

The opportunity to collaborate with international teams, senior stakeholders and PR agencies across the Netherlands, Germany and Belgium.

A varied position combining strategic leadership, creativity and commercial impact.

you are

An experienced communications professional with a strong background in corporate communications, PR or brand marketing, ideally within retail, fashion, lifestyle or hospitality.

A strategic and commercially minded thinker with a proven track record of developing and delivering successful communications strategies.

Experienced in managing external PR agencies and collaborating with international stakeholders across different markets.

A confident and persuasive senior-level advisor with a strong understanding of media relations, storytelling, reputation management and commercial opportunities.

Proactive, results-driven and highly organised, with excellent communication skills in Dutch and English. German language skills are a plus.

McArthurGlen is an international leader in designer outlet shopping, dedicated to creating exceptional retail experiences. Guided by its mission, ‘To create the finest retail experiences,’ the company brings together world-class brands, fashion and lifestyle in inspiring shopping destinations.

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