ServiceNow Software Asset Management Consultant

Booking.com is seeking an experienced ServiceNow Software Asset Management (SAM) Consultant. This is a hands-on technical SME role focused on rapidly maturing our SAM Pro capability, improving compliance accuracy, and driving cost optimisation.

Scope of Work

• Implement, configure, and optimise ServiceNow SAM Pro.

  
  

• Build and maintain software models, entitlements, reconciliation rules, and reclamation workflows.

  
  

• Configure and tune publisher packs (Microsoft, Google, MIRO, Adobe, SNow, SAP).

  
  

• Improve data quality across Discovery, CMDB, Intune, SCCM, JAMF, and ACC.

  
  

• Deliver compliance positions, audit-ready reporting, and optimisation insights.

  
  

• Define SAM governance, processes, and operational workflows.

  
  

• Provide structured knowledge transfer to internal Booking.com teams.

  
  

Requirements

• 5+ years implementing or operating ServiceNow SAM Pro in large enterprises.

  
  

• Deep expertise in software licensing, audit processes, and reconciliation logic.

  
  

• Practical experience with major publishers (Microsoft, Google, MIRO, Adobe).

  
  

• Strong understanding of CMDB, Discovery, CSDM, and integration dependencies.

  
  

• Able to work autonomously and deliver outcomes at pace.

Deliverables

• Operational SAM Pro configuration for priority publishers

  
  

• Accurate compliance & optimisation reporting

  
  

• License reclamation workflows and cost-saving actions

  
  

• SAM governance framework and process documentation.

  
  

• Full knowledge transfer and handover plan

  
  

• Integration alignment with Productive (Tactical SAM solution)

Responsibilities

• Lead the implementation, configuration, and optimisation of the ServiceNow SAM Pro module

  
  

• Define and configure software models, entitlements, reclamation rules, and license consumption

  
  

• Implement and tune publisher packs (Microsoft, Oracle, Adobe, IBM, SaaS)

  
  

• Integrate SAM with core systems (SCCM, JAMF, Intune, Discovery, ACC)

  
  

• Deliver compliance, audit readiness, and cost optimisation reporting

  
  

• Establish governance frameworks and provide knowledge transfer to internal teams