Senior Manager Omnichannel Marketing Operations

As a Senior Manager Omnichannel Marketing Operations, you will drive the strategy and execution of our partner-facing marketing operations. You form a part of the Digital Partner Experience management team, effectively utilizing and scaling digital interactions with our accommodation partners.

The role requires collaboration with teams within and outside of the department to understand partner needs, future requirements and our data and technology landscape to deliver world-class enablement of our business goals. You define the strategy for omnichannel communications, campaign automation as well as the long term strategy of the effective and efficient deployment of digital channels in our partner landscape improving the lean-in and preference of our accommodation partners.

The role requires extensive people leadership experience, managing leading through team managers as well as individual contributors. Overall the team size is 10 people. In the role, it is important to create a safe working environment that fosters a culture of collaboration and innovation and guides team members through continuous changes.

The ability to demonstrate strong stakeholder skills is essential for the role. Our stakeholders have a variety in terms of backgrounds and are positioned in commercial, brand marketing, technical, product management, legal, compliance, security departments.

This role is for an individual that thrives in a result-oriented environment with high complexity.

To highlight some of the complexity in this role: the team works on a global scale, in 40+ languages, with 4+ million accommodation partners ranging from global chains to small vacation rental owners, surfacing a wide array of commercial opportunities, adhering to local regulations, working in coalition with account managers in offices across the world and connectivity providers serving our partner with hospitality software solutions. Alongside marketing and commercial communications, this role is also responsible for crisis and issue communications.

Our digital channels include email, social media, and owned partner platforms. We are in the process of a major technology and data transformation which requires strong strategic, business and people skills to set us on the right course to scaling our business impact even further. This will require strong contributions of the role with regard to elevating our omnichannel and personalization strategy to scale impact, and the design and implementation of the processes, collaboration models etc. to operationalize the strategies in own team and across the wider department.

An integral part of the work is to ensure data-driven decision-making, to influence both impact and efficiency of the campaigns and partner communication journeys the team works with. The aim is to ensure a smooth and efficient running of the daily business hitting ambitious targets on our KPI’s, while exploring new opportunities.

Key Responsibilities

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